Posted by Hayden Dell

This post will give you nine action items that will have an enormous impact on your dental or physician practice website.  Execute as many as possible and get some help with anything you cannot manage yourself. Each of these are critical steps to optimize your dentist or doctors website for search engines.
Keyword Research
Every [...]

on November 17, 2008

Posted by Hayden Dell

There is absolutely nothing more important to the success of marketing your practice online than the ability to convert traffic into patients. For dentists, physicians, and others in the professional services industry this means the ability to make appointments via the website. One third party application that makes this possible is Relay Health.
This [...]

on November 9, 2008

Posted by Hayden Dell

Your potential patients are using Google Maps and other local search engines to look for your services. Are you listed? If not, you can follow these six easy steps to get your internet marketing on the map.
1. Navigate to the Google Local Business Center
2. Click on ‘Add a new business’
Click on image [...]

on November 2, 2008

Posted by Hayden Dell

This post will give you the information you need to get listed in Yahoo! Local. Yahoo! Local commands a big piece of the local search market. At the very least you should be taking advantage of the FREE Local Basic Listing.
How can this help market my dental or physicians practice?

Yahoo! Local Listings [...]

on October 27, 2008

Posted by Hayden Dell

Where would your website (or the one you are planning) land on our grading scale? This post grades ten dental and physician practice websites based on nine different factors important to converting website traffic into patients for your doctor or dental practice.
The Ten Factors to Grade Dentist and Physician Websites
Conversions - This factor was given [...]

on October 21, 2008

Posted by Hayden Dell

Brett Borders professional SEO services is entering its second year. Brett has been working in the internet business since 1992. Brett has good advice within this interview regarding the best practices of marketing a dental or physicians practice online.

Hayden: How did you get into this business?
Brett: I have been into computers for [...]

on October 17, 2008

Posted by Hayden Dell

As a physician or dentist you are aware of the power of word of mouth advertising. Your patients tell other people about their experiences with you and others that work at your medical or dental practice. The Internet version of word of mouth advertising is reviews.
Your medical and dental practice web marketing should [...]

on October 5, 2008

Posted by Hayden Dell

This post will save you money by driving traffic to your website that is targeted to the geographical area that your practice services. After all, it doesn’t do you any good when your practice is in Albany, New York and someone in Fort Lauderdale, Florida visits your website looking to get a routine physical.
Pay [...]

on September 14, 2008

Posted by Hayden Dell

This blog post will have more impact on your practice from an internet marketing perspective than anything you have ever read. Okay, I am overstating it a bit but not by much. This is an absolutely critical part of online marketing. For dentists, doctors, and other professionals this issue couldn’t be more [...]

on September 9, 2008

Posted by Hayden Dell

In a previous post about marketing ideas for dentists I gave out a tip about how to use Google Alerts to manage your online reputation in another free dental marketing article on this blog.  If you implement Google Alerts as prescribed you will begin to get notifications when Google finds the name of your practice [...]

on September 2, 2008

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