Congratulations!  If you are reading this post you are light years ahead of most of the dentist, family physician, or optometry websites I have reviewed.  The fact is, most people in the professional services industry do not understand how the Internet works, and more importantly, how search engines work.  This post will show you how [...]

In one of my previous posts about why your dental practice should be blogging, I promised that I would offer some blogging tips.  Here are 8 tips that will make your blog more visible on the internet.
Make it informative
There are numerous reasons for making your blog informative, not the least of which is that you [...]

Follow the instructions in this post to pro-actively “own” your name and the name of your dental practice in the search engine results. If you do not you will be at the mercy of derogatory comments made about you as a dentist or your dental practice in general.
Removing negative comments about you or your [...]

Why is blogging so essential for the health of your dental practice website? One word - content. There are three essentials to any internet marketing campaign: content, crawlability, and link popularity. Crawlability refers to the search engines ability to “see” the content on your site and thus categorize it in their index. [...]

This post will give you nine action items that will have an enormous impact on your dental or physician practice website.  Execute as many as possible and get some help with anything you cannot manage yourself. Each of these are critical steps to optimize your dentist or doctors website for search engines.
Keyword Research
Every [...]

There is absolutely nothing more important to the success of marketing your practice online than the ability to convert traffic into patients. For dentists, physicians, and others in the professional services industry this means the ability to make appointments via the website. One third party application that makes this possible is Relay Health.
This [...]

Your potential patients are using Google Maps and other local search engines to look for your services. Are you listed? If not, you can follow these six easy steps to get your internet marketing on the map.
1. Navigate to the Google Local Business Center
2. Click on ‘Add a new business’
Click on image [...]

This post will give you the information you need to get listed in Yahoo! Local. Yahoo! Local commands a big piece of the local search market. At the very least you should be taking advantage of the FREE Local Basic Listing.
How can this help market my dental or physicians practice?

Yahoo! Local Listings [...]

Where would your website (or the one you are planning) land on our grading scale? This post grades ten dental and physician practice websites based on nine different factors important to converting website traffic into patients for your doctor or dental practice.
The Ten Factors to Grade Dentist and Physician Websites
Conversions - This factor was given [...]

As a physician or dentist you are aware of the power of word of mouth advertising. Your patients tell other people about their experiences with you and others that work at your medical or dental practice. The Internet version of word of mouth advertising is reviews.
Your medical and dental practice web marketing should [...]