Archive for 2008

8 Steps to Professional Keyword Research for Your Dental Website

As owners of dental, physician, and chiropractor practices we must understand that each Google search has one thing in common – it starts with a keyword.  You may have typed in ‘digital camera reviews’ in Google as you were searching for the perfect Christmas present for your spouse.  You might have typed in [...]

December 28, 2008    Posted in: Dental Keyword Research   6 Comments

Using HTML to Properly Position your Dental Marketing Keywords

Congratulations!  If you are reading this post you are light years ahead of most of the dentist, family physician, or optometry websites I have reviewed.  The fact is, most people in the professional services industry do not understand how the Internet works, and more importantly, how search engines work.  This post will show you how [...]

December 21, 2008    Posted in: Dental Keyword Research   2 Comments

8 Tips for your Dental Practice Blog

In one of my previous posts about why your dental practice should be blogging, I promised that I would offer some blogging tips.  Here are 8 tips that will make your blog more visible on the internet.
Make it informative
There are numerous reasons for making your blog informative, not the least of which is that you [...]

December 16, 2008    Posted in: Blog on Your Dental Website   No Comments

Things Doctors Actually Wrote on Patients Charts

I found this on RinkWorks and got a kick out of it.  Enjoy.
Doctors’ Comments On Patient Charts:
Patient has chest pain if she lies on her left side for over a year.
On the 2nd day the knee was better and on the 3rd day it disappeared completely.
The patient has been depressed ever since she began [...]

December 10, 2008    Posted in: Uncategorized   No Comments

Own Your Name Online, Or Someone Else Will

Follow the instructions in this post to pro-actively “own” your name and the name of your dental practice in the search engine results. If you do not you will be at the mercy of derogatory comments made about you as a dentist or your dental practice in general.
Removing negative comments about you or your [...]

December 7, 2008    Posted in: Manage Your Reputation   3 Comments

Three Reasons Your Dental Practice Should be Blogging

Why is blogging so essential for the health of your dental practice website? One word – content. There are three essentials to any internet marketing campaign: content, crawlability, and link popularity. Crawlability refers to the search engines ability to “see” the content on your site and thus categorize it in their index. [...]

November 30, 2008  Tags: ,  Posted in: Blog on Your Dental Website   4 Comments

Intelligent Marketing Spend Brings in More Patients for Less

This post will explain why online marketing is so crucial during a recession. As the country settles into what looks like a long recession it is crucial that the marketing spend for your dental, chiropractor, or physician website stays constant or, ideally, increases.
People react to tough times in a predictable manner – they sit [...]

November 25, 2008    Posted in: Converting Traffic to Patients   One Comment

SEO Spotlight: SEO Guru Andy Beal and his Online Reputation Management Tool – Trackur

This post will review an online reputation management tool for doctors, dentists and any other professional that would like to monitor the “buzz” on the internet about their products or services. The tool is called Trackur.
The tools creator is Andy Beal, a very well respected member of the online marketing community.
Here is what Andy [...]

November 23, 2008  Tags: ,  Posted in: Manage Your Reputation, Tools for Your Arsenal   One Comment

9 High Impact Online Marketing Action Items for your Dental or Physician Practice

This post will give you nine action items that will have an enormous impact on your dental or physician practice website.  Execute as many as possible and get some help with anything you cannot manage yourself. Each of these are critical steps to optimize your dentist or doctors website for search engines.
Keyword Research
Every [...]

November 17, 2008  Tags: , ,  Posted in: High Impact Actions   One Comment

Making Appointments on your Physician or Chiropractor Practice Website

There is absolutely nothing more important to the success of marketing your practice online than the ability to convert traffic into patients. For dentists, physicians, and others in the professional services industry this means the ability to make appointments via the website. One third party application that makes this possible is Relay Health.
This [...]

November 9, 2008  Tags: , ,  Posted in: Converting Traffic to Patients   No Comments