Comments on: Intelligent Marketing Spend Brings in More Patients for Less http://www.thesemfirm.com/index.php/2008/11/25/intelligent-marketing-spend-brings-in-more-patients-for-less/ Tue, 10 Nov 2009 20:35:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Erik Cunningham http://www.thesemfirm.com/index.php/2008/11/25/intelligent-marketing-spend-brings-in-more-patients-for-less/comment-page-1/#comment-290 Erik Cunningham Mon, 01 Dec 2008 19:17:43 +0000 http://www.thesemfirm.com/?p=103#comment-290 It's refreshing to see someone encouraging doctors and dentists to look at statistics and hard numbers when analyzing the results and benefits of their marketing campaigns. I agree that targeting potential patients already looking for dental and medical procedures ("Pull" marketing) is a wise move during difficult economic times. It’s refreshing to see someone encouraging doctors and dentists to look at statistics and hard numbers when analyzing the results and benefits of their marketing campaigns.

I agree that targeting potential patients already looking for dental and medical procedures (“Pull” marketing) is a wise move during difficult economic times.

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