Archive for 2008

6 Steps to Put your Dental or Physician Practice on Google Maps

Your potential patients are using Google Maps and other local search engines to look for your services. Are you listed? If not, you can follow these six easy steps to get your internet marketing on the map.
1. Navigate to the Google Local Business Center
2. Click on ‘Add a new business’
Click on image [...]

November 2, 2008  Tags: ,  Posted in: Google Maps, Yahoo Local and Others   One Comment

Yahoo! Business Listings for Dentists and Physicians

This post will give you the information you need to get listed in Yahoo! Local. Yahoo! Local commands a big piece of the local search market. At the very least you should be taking advantage of the FREE Local Basic Listing.
How can this help market my dental or physicians practice?

Yahoo! Local Listings [...]

October 27, 2008    Posted in: Google Maps, Yahoo Local and Others   One Comment

10 Doctor and Dentist Websites Graded

Where would your website (or the one you are planning) land on our grading scale? This post grades ten dental and physician practice websites based on nine different factors important to converting website traffic into patients for your doctor or dental practice.
The Ten Factors to Grade Dentist and Physician Websites
Conversions – This factor was given [...]

October 21, 2008  Tags: , , ,  Posted in: Dental Website Reviews   8 Comments

SEO Spotlight: Brett Borders – Denver SEO

Brett Borders professional SEO services is entering its second year. Brett has been working in the internet business since 1992. Brett has good advice within this interview regarding the best practices of marketing a dental or physicians practice online.

Hayden: How did you get into this business?
Brett: I have been into computers for [...]

October 17, 2008    Posted in: Uncategorized   One Comment

Medical and Dental Practice Web Marketing: The Rising Trend in Online Reviews of Your Practice

As a physician or dentist you are aware of the power of word of mouth advertising. Your patients tell other people about their experiences with you and others that work at your medical or dental practice. The Internet version of word of mouth advertising is reviews.
Your medical and dental practice web marketing should [...]

October 5, 2008  Tags: ,  Posted in: Manage Your Reputation   One Comment

Pay Per Click Strategy For Dentists and Physicians: 6 Steps to Localize your Google Adwords

This post will save you money by driving traffic to your website that is targeted to the geographical area that your practice services. After all, it doesn’t do you any good when your practice is in Albany, New York and someone in Fort Lauderdale, Florida visits your website looking to get a routine physical.
Pay [...]

September 14, 2008    Posted in: PPC for Dental Practices   3 Comments

Intelligent Web Marketing: Converting Traffic To Dollars

This blog post will have more impact on your practice from an internet marketing perspective than anything you have ever read. Okay, I am overstating it a bit but not by much. This is an absolutely critical part of online marketing. For dentists, doctors, and other professionals this issue couldn’t be more [...]

September 9, 2008  Tags: , ,  Posted in: Converting Traffic to Patients   5 Comments

Free Dental Marketing Articles: Banish Disparaging Remarks About Your Practice

In a previous post about marketing ideas for dentists I gave out a tip about how to use Google Alerts to manage your online reputation in another free dental marketing article on this blog.  If you implement Google Alerts as prescribed you will begin to get notifications when Google finds the name of your practice [...]

September 2, 2008  Tags: , ,  Posted in: Manage Your Reputation   2 Comments

Must Have Dental Marketing Strategy: Manage Your Online Reputation

This will be a short but powerful post for those of you that make your living based on your good reputation. All of those in the professional services industry could benefit but particularly those interested in dental marketing strategy or online marketing for doctors.
Your reputation could be challenged at any moment and this post [...]

August 24, 2008  Tags: , , , ,  Posted in: Manage Your Reputation   4 Comments

Stellar Dental Marketing Online: Are you in Google’s Local 10 Box?

Why is it important to be in Google’s Local 10-Box? Nothing is exploding faster in the area of online search than geo-targeted search. This means that more and more of us are turning to the Internet for searches like:
dental practice albany ny

Check out the Local 10-Box for this search:

Let’s dissect that first result:
First, [...]

August 24, 2008  Tags: , ,  Posted in: Google Maps, Yahoo Local and Others   2 Comments