Do Something… Anything but Sit Idle!
Isaac Newton’s first law of motion applies to business — “a body in motion tends to stay in motion.” With the economy in this dismal state it is those practices that take action to increase their visibility to new, high-dollar patients that stand to gain.
Your reading this blog because you understand that internet marketing is the way to bring in new patients for the least amount of money. You or your office assistant are capable of doing what is necessary to bring targeted traffic to your website.
Here are some ways that you should set yourself in motion in 2009 to ensure the success of your dental practice:
- If you don’t have a website, GET ONE! It really is a simple process to get online in 2009. If you need guidance, contact me.
- Install Google Analytics on your site so that you can see how your visitors are interacting (or not interacting) with your website.
- Google your name and the name of your practice and determine your online reputation. Take action to own your name in the Top 10 search results for your name and the name of your dental practice. Read this post.
- Consider running a Pay Per Click campaign.
- Do some keyword research so that you know what you are aiming to increase in the search engines.
- Claim the listings of your dental practice in local directories like Yahoo! Local or Google Maps. Add detailed information about your dental practice in these local directories.
- Ensure that your name, the name of your dental practice, the address of your practice, and the phone number are on every webpage in HTML text. This is for both your website visitors and the search engines.
- Make sure that visitors to your website know exactly what to do to convert from website traffic to dental patient. For example – “Call 555-555-5555 to set an appointment today!”
Don’t overwhelm yourself with all of these at the same time. Tackle one of these items per week for the next two months.
You or your office assistant can handle this! It’s not difficult, but it does require that you take action!
If you have any trouble with any of these action items please click on the NEED HELP link above or leave a comment and I will do what I can to keep you in motion. 
January 4, 2009
Posted in: High Impact Actions
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