Real Dentists Own Blogs
I hoped to get your attention with that headline as I am being somewhat facetious. Of course it is not absolutely necessary for you to be blogging to be a “real” dentist. As much as it pains me to say that. 
However, I wanted to put another plug in for the blog because of its uncanny ability to breathe life into a website and increase your search engine rankings almost immediately.
I don’t know if you have noticed but I have taken a sabbatical from this blog for a few weeks to work on some other projects and my traffic has really died down since I have stopped posting. Google loves blogs and Google loves bloggers that keep up their blogs.
A website that is not being updated is the equivalent of a building on a main thoroughfare that is not being well kept. It signals to Google and the others that the site is aging and thus the content on it may be out of date. In fact, the entire dental practice could be defunct for all they know. After all, they haven’t seen or heard anything from you in a while. In most cases Google will decide to move your website off of that main thoroughfare (its search results for those following along at home) and replace it with something that is better kept.
Bottom line — to be a real dentist you have to go to graduate dental school. But, if you want to watch your website rocket to the top of the search results pages – update it a couple of times a month at the minimum to let those search engines know you are still alive and kicking.
April 7, 2009
Posted in: Blog on Your Dental Website, Create Great Content
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