Blogs are a simple way to create content that is: fresh, keyword rich, and informative to your users. Let’s look at each of these aspects of blog content and discuss why each is beneficial to your website.

Fresh Content

The search engines have a very difficult job, they have to choose from billions of web pages to decide what is most relevant and trustworthy for a particular keyphrase.

The operative words being relevant and trustworthy. Among the land mines that search engines must dodge to give the searcher good results are Spam sites and outdated sites.

Spammers tend to operate hundreds of websites at a time in order to scale their operation in an effort to make money. Fresh content is an indicator that you are not a Spam site. Spammers generally do not have time to create fresh content for their sites.

Search engines also face disgruntled searchers if they are displaying outdated sites. For instance, if the result that is shown first for the term ‘tooth decay treatment’ is an outdated method which was put on the web in 2001, the searcher will become aggravated and confused. Thus, the search engines are in constant search for fresh content.

Fresh content reassures the search engine that you have a trustworthy site that is being updated regularly with the latest information available for their searchers.

Keyword Rich Content

If you are interested in ranking for the keyphrase ‘porcelain veneers in new york’ it is advisable to use that keyphrase in the content on your website. When you take the time to do keyword research for your dental website you will find that there are tens, if not hundreds of keyphrases that you would like to rank for in the search engines.

Blogging creates an avenue for creating content that is centered around these keywords. Create informative blog posts that incorporate the keywords that you are targetting. For instance one of the keywords that I am interested in ranking for is ‘dental practice blogging.’ Notice the title of this post incorporates those keywords. In similar fashion you can create a blog post on your site with the title ‘Porcelain Veneers Gain Popularity in New York.’

Informative Content

Understand that many times your potential dental patients will be looking for information before they are looking for an appointment. Establish yourself as an expert on subjects such as cosmetic dentistry, invisalign braces, etc to increase your odds of getting that business when the patient chooses to go ahead with the procedure.

Secondly, but just as important is creating content that is link worthy. Remember in the opening of this post that I discussed the importance of building links to your dental website. Blogging gives you the outlet to create content that others will link to and this will build the overall trust for your site and boost your rankings in the search engines.

If you have questions or want to discuss other aspects of blogging please leave me a comment or contact me directly here.